GMB Allows You to Appear in Maps and Google Local Pack Listings What else can GMB give you? Here some of the other benefits of Google My Business. Considering almost everyone uses a smartphone nowadays, can you imagine the potential sales you can get just through organic search and Google My Business?Ĭreating, verifying, and properly optimizing your Google My Business account is an invaluable opportunity, which is why you should utilize this feature to its fullest extent. According to Search Engine Watch, 50% of the people who use mobile phones for local searches end up visiting a store. Thanks to today’s technology, it’s now faster and easier to promote your product or service. It’s an innovative and more practical alternative to conventional advertisements. The more visible you are - or the more often your business shows up in search results - the better the chances are of drawing people’s attention to you. Since a large percentage of the population is using Google, it means a huge audience can view and access your profile. Now, why do you need to use Google My Business? It’s a tool which enables business owners to manage how they appear online across Google and make their business stand out. What is Google My Business?įor a quick recap for those who aren’t familiar with the service, Google My Business (or GMB) is a free internet-based service designed to help promote local businesses online. Thanks to Google My Business, even startups can create their online profile to make it easy for people to find them. The more “searchable” your business is, the better the chances are of leading potential customers your way.įortunately, this isn’t a feature that’s limited to large-scale businesses. This is the reason why it’s important for businesses to optimize their pages for Google search. The nearest gym, the most accessible dry cleaner, the closest shop where you can buy Japanese miso - people rely on Google for everything. What do you usually do? Isn’t pulling out your phone and typing the words “restaurants near me” on Google the easiest (and most practical) option? You might be familiar with this scene: It’s almost lunchtime, and you want to see a list of restaurants within the area where you can eat.
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